Interested in reviewing items on your blog and don’t know where to start?
I have been writing reviews on blogs for over five years now. I’ve learned a lot over that time.
Even if your blog is new or you think has too small of a following you can still find companies that will work with you if you look. If you have never posted a review before and your blog is new I would suggest writing a review of something you own or a site you use. This way companies will see how your writing style and that you actually can and will review the product.
Companies to sign up with:
I’ve worked with other companies but these are the ones that have proved to be the best resource for me.
Although I apply for products through these companies most of my reviews come from contacting companies directly. The nice thing about working with companies directly is you then can get on their contact list for feature promotions. I have worked with some companies on a regular basis.
When you contact directly sometimes it is from the companies press department or sometimes I get the owner, if it is a smaller company. Otherwise it will be from a PR/Marketing company that the company hires to get the word out about their products. This is who I get a reply from the most. I like working with PR companies the most because they know how reviews work and have worked with blogs before.
I have a pitch letter that I send out to companies when I find a product that interests me. I edit and update this letter all the time. The letter has a little greeting and then bullet points on what would be included in both a review and/or a giveaway. I also attach my Media Kit so they can easily see the stats on my site.
Sometimes I edit the letter depending on the company and other times I just send it out as is.
I review my items 2-4 weeks within receiving them. The day I receive the product(s) it I put a draft post in my calendar on the date I want the post to go up. This helps me keep track of every item and helps me stay on schedule. Another reason I do it like this is if the company wants to know when the post is going up I can give them an exact date easily. This is what my post calendar looks like. I use the WordPress Editorial Calendar plugin to get it to look like this.
Of course everyone reviews items differently. I like to make sure my reviews are as detailed as possible without being too long. My word count goal is between 175 and 350 depending on the product.
I try to take as many of my own photos as possible. When I started reviewing I used stock photos but I think using your own makes the review a LOT more personal. You do have to learn at least a little about photography when you do this. Nothing crazy but learning about lighting and using props helped me a lot.
Some companies may also offer a giveaway of the item for your readers. I wrote a article on running giveaways also if you want to check that out. Giveaways are a great addition to a review because it draws a lot more people to the post.
In the end what makes the best review is just to be yourself while still being as professional as you can. I still work on this everyday.
Are you new to writing reviews or a pro? Have any tips to share?